It's a 1971 Topps Pin-Up and was inserted into wax packs of that year's football cards. While I usually have no problem with damaged cards, the two creases you see here are found on these, as they were folded twice to fit in the packs.
I will interject that there could have been a better color choice for the card than pink. I know Topps was a company that made its money selling bubblegum, but pink has little place in football. It's like crying in baseball.
Here's the back of the Pin-Up, which has a field and instructions for a football game:
If you right-click the image, you can read the rules and see how the game was meant to be played. I have a couple of questions, though: where the rules mention that the game is played with a "Ball Marker" (as it's called in the instructions), does that mean a game piece was also included in packs...or were the players simply encouraged to use something laying around, like a penny or a piece from the Monopoly game every house seemed to have? Also, I notice that the rules don't say anything about a clock.
One thing I do know...is that the rules mention using cards to determine game play. Those cards were also included in Topps wax packs during 1971:
Hi Chris, I have seen ball marker cards on eBay that were part of the set. I think they even had 10-yard first down markers. The player game cards themselves have several double-prints.
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