Showing posts with label 1928 Yeungling's. Show all posts
Showing posts with label 1928 Yeungling's. Show all posts

Friday, November 11, 2011

Wait...Ice Cream?

Here's a card whose origin may be an interest to collectors, as well as history buffs:


It's from 1928 and was issued by a company called Yeungling's. Many of us are aware that Yeungling's is a company that is considered to be the oldest brewery in America. Its roots extend back to 1829 and a German immigrant, whose family still runs the company. However, this set of cards was issued with ice cream rather than any adult beverages.

Yes, you read that right, ice cream. After Prohibition began in 1920, it was necessary to find other avenues for business and Yeungling's ran a dairy in addition to making "near beers" and running dance halls. A full set of 50 cards could be redeemed for a free gallon of ice cream, which may account for their scarcity.